Understanding Citation Flow and Trust Flow

Most of you probably have heard or seen the terms trust flow or citation flow somewhere and you are wondering what this means or you are interested in getting the difference between them. Well, you are not alone. Many others are in the same dilemma as you. This is something that even some webmasters find challenging to explain considering that the concept has not been around for a long time. The extinction of Google page rank has welcomed secondary metrics which have proved more effective in ranking pages. Among metrics that have gained popularity in this technique are domain authority, trust flow, and citation flow analyses. These analyses have been applied by Google to rank pages because they are more applicable and reliable than the earlier technology.

Citation flow explained

This is a technique that uses a pre-designed metric to establish how influential a link is in a website. This analysis also covers information that emanates from subsidiary links that have been attached to the link. In essence, citation flow seeks to establish the capacity of your site to influence visitors and the level of influence that has been drawn from the link. This can also be linked with trust flow where the two are related in such a manner that an increase in trust flow leads to an increase in citation flow. Therefore if your site or blog records a high citation flow, you can be sure that you will have a positive rank. However, it is important to note that it is not a rule that whenever trust flow increases citation flow increases and vice versa. But naturally, since all factors associated with trust flow are also the ones used in citation flow, an increase in trust flow should lead to an increase in the citation flow.

Trust flow explained

This is simply a metric that is developed with the aim of establishing how trustworthy a link is considering the quality of backlinks attached to it. For a site to be considered to have a high trust flow, it should have authoritative and trustworthy backlinks. You might be baffled by the fact that a site can have very many backlinks yet it might be ranking low. This is an issue to do with quality. Having high quality backlinks is the first step towards getting a high trust flow and hence positive ranking. Since the chances of having all high-quality backlinks are narrow, it is not obvious for trust flow to overtake citation flow. Well, you might be wondering how you can easily increase trust flow. This is pretty easy if you can manage to have quality content on all your pages. You need to ensure that all content that has been placed on your website is unique and original and is written well to keep the reader looking for more.

Measuring flow metrics

The most common technique for measuring metrics is the use of MajesticSEO website. Here you simply enter the URL and press search. This leads you to a solution that comes with the backlink profile of that link as well as the flow metrics associated to it. Through MagesticSEO you will be able to analyze link quality as well as preventing irrelevant link building.

How can you increase flow metrics

One of the simplest techniques is using .edu or .gov backlinks to your site since they carry more trust than others, like this: you can check out this Wiki page for more information about backlinks. Despite the number of backlinks you have, you should strive to ensure majority of them are authoritative as this influences ranking so much. Also, ensure all the links you have built emanate from sites that are authoritative as well as getting high trust flow domains. There are Companies that sell high trust flow domains, like Managed Admin. Their competitive rates ensure that you will get a quality product for less than you would pay to hire someone else to create your domains for you. Save time and money and get a head start in marketing your business, so check them out!